Comfort for the quieter parts of life.

Kindred is a comfort and self-care brand for slow mornings, long evenings and all the little moments in between.

Not every moment needs fixing.

Some days call for a plan.

Some call for getting things done.

And some just call for the couch, a blanket and something soft nearby.

Kindred exists for those moments.

Why companions

We love the idea of comfort having a little personality.

Something familiar. Something you can keep close. Something that feels at home on your bed, your couch or beside you while you work.

That’s where our companions come in.

Fig during a quiet evening at home

Meet Fig.

Fig is the first member of the Kindred family — a soft gray koala with weighted arms and a habit of making himself at home wherever you put him.

This is only the beginning.

Kindred is growing one companion at a time.